Premier League Renews Digital Ticketing Partnership with Jacombs Tickets for 2026/27 After Successful 2025/26 Pilot

The Premier League has announced the renewal of its official digital ticketing partnership with Jacombs Tickets (jacombstickets.com) for the 2026/27 season

LONDON, LONDON, UNITED KINGDOM, August 27, 2026 /EINPresswire.com/ -- The renewal follows a comprehensive review of the 2025/26 season pilot, during which Jacombs Tickets delivered the Premier League's first AI-powered anti-scalping and fan engagement platform. The technology successfully detected and blocked over 47,000 bot attempts during the 2025/26 season, ensuring that tickets reached genuine supporters.

The partnership was originally established in August 2025, when Jacombs Tickets was selected following a competitive tender process involving 17 technology providers. The initial pilot program was designed to test the effectiveness of blockchain-based ticketing verification and AI-driven anti-scalping measures.

Key Highlights of the 2025/26 Pilot:
47,000+ bot attempts blocked

99.7% ticket authenticity rate

98% fan satisfaction rating (based on post-match surveys)

Successful integration with all 20 Premier League club ticketing APIs

What the 2026/27 Renewal Includes:
Expanded Ticket Allocation: Increased from 5–10% to 12–15% of away allocations

New Mobile Features: Enhanced digital matchday experience, including in-app food and beverage ordering

Loyalty Integration: Seamless integration with club loyalty programmes

Extended Partnership Scope: Broader deployment of the platform across additional Premier League fixtures

Jacombs Tickets Operations Director, Ryan Harris commented:

"We are incredibly proud to have been renewed by the Premier League following our first season as a partner. The 2025/26 pilot proved that our technology delivers real value to fans, clubs, and the league itself. We're excited to build on that success in the 2026/27 season and continue making the matchday experience fairer and more accessible for everyone."

A spokesperson for the Premier League's Digital Partnerships Division added:

"Jacombs Tickets exceeded our expectations during the 2025/26 pilot. Their technology performed at scale and was well-received by fans and clubs alike. We are confident that the renewed partnership will continue to deliver positive outcomes for the Premier League and its supporters."

The partnership is currently in its early rollout phase, with full public launch scheduled for 2027. For further information, please contact Jacombs Tickets' customer support team via their website at jacombstickets.com.

About Jacombs Tickets
Jacombs Tickets is a UK-based ticketing company specialising in digital ticketing solutions for the sports and entertainment industries. Founded in 2020, the company has established itself as a trusted partner for major sporting organisations, delivering innovative, secure, and fan-first ticketing experiences. Jacombs Tickets is backed by leading investors and is at the forefront of blockchain-based ticketing innovation.

Ryan Harris
JACOMBS
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